In order to succeed in your business, you must offer a wide range of hotel amenities, and those services must be of high quality. As a result, amenities are a constant consideration for you.
A variety of amenities are available in different shapes, sizes, and functions. Your hotel amenities will depend on the demographics you target, what your guests want, and the competition in your local area.
What makes hotel amenities important?
There is no doubt that hotel amenities can make or break the stay for a guest. They can be the reason they leave positive feedback or even decide to book a room in the first place.
Offering memorable amenities can set you apart from your competitors.
This is why choosing the right amenities is important. How much are you charging? What’s an add-on, extra, or perk? What amenities should be free?
Here are two things to keep in mind:
- An amenity can be anything from a microwave to a gym.
- Gimmicks and fancy amenities are important to your guests.
Second, it is important to emphasize this point. Most guests prioritize cleanliness when staying in a hotel. According to some studies, 97% of guests think cleanliness is the most significant thing. They won’t look the other way if they don’t like the room quality, no matter how fancy, convenient, or luxurious the amenities are. Guests today see free Wi-Fi as a given, not something they need to pay for.
Make sure your amenities match the travelers you’re targeting. If you provide everything your guests want, you’ll get better reviews, more demand, and higher rates.
Ideas for hotel amenities.
There’s a lot of flexibility within the framework of hotel amenities that should reflect your brand and target market.
Think about what your hotel stands for and what it’s known for:
- Quality that’s affordable?
- Is it convenient and comfortable?
- Is it luxurious?
- Is it family-friendly?
- Does it have its own unique attraction?
Make a list of your property’s defining qualities and align your amenities with them. Following these steps will make your guests more likely to book and leave positive reviews. After all, you want your guests to have the best experience possible, and that starts with winning over the right ones. Does a family care if there aren’t parenting facilities? Setting expectations and marketing effectively are key to making your hotel amenities a success.
Here are some hotel amenities:
- Exercise facilities are available at the hotel for guests who want to stay active. If you don’t have a gym, you can still offer exercise equipment in the rooms.
- Microwaves and refrigerators. If guests go out to dinner or shop, reheat or store food and supplies in your room. It’s not fancy, but it’s super handy.
- A variety of appliances, including hair dryers, straighteners, irons, and ironing boards, as well as charging outlets are available. Perhaps you can also provide phone chargers or toothbrushes on request for forgetful guests. Again, not fancy, but guests will appreciate it.
- Spas, pools, saunas, and bars are where most hotel guests relax and unwind. They’ll be happier if they’re having fun.
- Create packages so guests can choose what they want. Upgrade them to a balcony room, let them pick the floor, what they want in their minibar or fridge, and how firm they want their pillows and mattresses.
- Surprise and delight your guests with novel touches. Partner with a local retailer to put a product in each room. These items include backpacks, hats, and beach towels.
It’s important to remember that guests will want to feel calm and healthy after COVID.
Here’s an example of a luxury hotel amenity.
It’s no secret that luxury guests have their own set of expectations, but just like any traveler, they want to know their money was well spent. They expect to be wowed and pampered while they’re there.
The basics that a family or budget traveler appreciates are probably sub-par to a luxury traveler since they’re less independent. You’ll have to cater to their every need. Luxury, on the other hand, can mean different things to different people. Comfort and timeliness may be important to some guests, while decadence and personalization may be more important to others.
Other ideas include:
- Rooms are purified for allergy sufferers
- Leave something in your guests’ rooms that they can savour or be interested in so they get a taste of the local culture.
- Cocktail bar will replace mini-bar
- Handwritten notes and handmade goods will stand out online
- Private VIP shopping experiences with local vendors
- For room service, every room should have a tablet
You don’t have to spend a fortune to make your hotel luxurious.
Try cool and creative hotel amenities.
Making your hotel amenities stand out means thinking outside the box and doing things a little differently than your competitors.
The easiest way to do this is sometimes to take advantage of your hotel’s location.
Here are some examples:
- Offer tasting samples in your guest rooms with discount vouchers for guests to visit local businesses.
- If there are lots of art museums nearby, guests can get creative.
- Put a different instrument in each guest room if there’s a live music venue nearby.
Try tying your amenities into different hotel experiences.
Blackout curtains that let guests make their rooms pitch black at any time, soundproofing measures to block out outside noise, and the ability to control all their room functions remotely, like bed height, lighting, and heating, might also impress.
From simple to sophisticated hotel amenities and services.
Looking for a list of hotel amenities you can pick and choose from?
- Here are some inspirations that can be applied to all types of travelers and all hotel budgets.
- Check-in via mobile device
- Ironing boards, hair dryers, curlers, hangars, charging ports, etc.
- Rooms are equipped with complimentary coffee and water
- Workspaces and desks
- Microwave, fridge, blender, and other kitchen appliances
- Services related to spas and pools
- Shuttle service and transport to and from the airport are free
- Check-in and check-out flexibility
- Toiletries of the highest quality
- Before and after check-in/check-out, luggage storage is complimentary
- Facilities that are pet-friendly
- Classes in cooking, art/craft, or exercise
- Spaces for social gatherings and meetings in the community
- Restaurants and gyms in-house
- Exploring on bikes and scooters
- Items and produce sourced locally
- Children’s playgrounds and games rooms
Also, you can explore more specific ideas in the blog sections above!
Pricing is affected by your hotel’s facilities and features.
Besides enriching the guest experience and encouraging more bookings, your hotel amenities can also directly increase revenue for your property.
You can charge more for in-room extras such as extra entertainment on the TV, upgraded toiletries, robes and towels, dryers, irons, kettles, etc. You might also charge for premium parking, pool access, or fitness facilities. Consider including them in the room rate, including them in packages, or offering them as optional extras.
Competitors are also a huge factor. Understand what you can offer that your competitors cannot. You can increase your rates if you are the only hotel in town with a pool or restaurant, for example.
In conclusion.
- You can differentiate yourself from competitors by providing guests with an experience that sticks in their minds
- If they are unhappy with the quality of their room, no amount of fancy, convenient, or luxurious amenities will make them look the other way.
- Make sure your amenities reflect the defining qualities of your property.
- Giving your guests the perfect experience begins with winning over the right ones.
- Be sure to provide guests with plenty of information about your amenities.
- Instilling a sense of luxury in your hotel doesn’t have to cost a lot of money.
- Integrate your hotel’s amenities into different experiences.
- Understand what you can offer that your competitors cannot.